Using Pinterest to promote your brand

Each month, around 250 million people use Pinterest to discover and buy products and find inspiration. Since it launched a decade ago, the site grew enormously to the point of being one of the most popular social media out there.

Just as Twitter, Instagram, and Facebook, Pinterest has evolved to adapt and be able to pose itself as a stalwart in social media. One of its advantages for businesses is that it can be used as a vital part of a solid E-Commerce strategy, even as that may be a somewhat unknown feature.

Here are a few tips on how can you use Pinterest to improve your E-Commerce strategy.

Focus on telling a story

All successful content in Pinterest has one common element: they’ve been created to tell a story you can relate with. Yes, the visual content and the information you add about the product are key, but the story you’re trying to tell is just as important, if not more.

You can have a gorgeous visual design, but if your public doesn’t personally relate with what you’re trying to communicate, then it’s an empty case. You have to pick a protagonist: who are you talking to? You have to choose a hurdle to overcome, and you have to give a clear idea of how your product helps people overcoming that obstacle.

Delight with your text

How you write your text and what resources you use have a significant influence on the impact your ad may have. To create a killing ad, you need to develop a text that captures your audience. That means you need to find a balance between raw information and the story your telling. You have to use it to give potential consumers some context about the product without just throwing information on their faces.

Text is not only information but a way to reinforce your message, including what your product promises and your call to action. Use it accordingly.

Mix your content formats

But you can’t stop with text. As you know, Pinterest is mostly a visual search engine, which means the first impression is incredibly important.

Domain and pin quality, additional images are vital to captivate the attention of users. Visual content is the first impression you’ll give and is way more stimulating than any other type of info and will help users get context on your product when they read your post.

However, that’s not it. It’s also crucial to use all of the available formats. Blog posts to give profound information about your product, product updates to show your newest products or the latest releases, and videos to show how your products look and work.

Promotional pins and promotional videos are also a way to go, especially when you’re starting growing your brand and attract some attention from potential clients.

Also, it’s vital to update your landing page if you want to take users from Pinterest to your webpage to buy your products.