¿Cómo calcular el ROI de tus campañas de marketing?

El retorno de la inversión es fundamental a la hora de evaluar tus movimientos de marketing y aquí te explicamos cómo calcularlo como un profesional.

Primero que nada: ¿A qué nos referimos cuando hablamos de ROI? Se trata nada más y nada menos del retorno de la inversión (Return On Investment en inglés), es decir, las ganancias que se generan con determinada estrategia de marketing, puede ser online u offline.

Para dejarlo fácil te lo explicamos así:

Por cada dólar que inviertes en promocionar un producto, ¿cuántos dólares estás obteniendo de ganancia? ¿Cuál ha sido el desenvolvimiento y la efectividad de tus estrategias de marketing?

Aprender a calcular el ROI representa un paso fundamental que marcará la diferencia al momento de tomar decisiones para publicitar y promocionar los productos o servicios de una compañía pues el objetivo principal de una inversión en campañas de marketing es obtener beneficios que pueden ser traducidos en ventas o posicionamiento de marca.

El ROI puede ser un porcentaje positivo, si se están aplicando estrategias y campañas efectivas, o negativo, que significa que tu empresa está perdiendo dinero y necesitas replantear tus decisiones de marketing.

Calcular el ROI en campañas de marketing digital, ya sea en Facebook Ads y Google Adwords, campañas de contenidos o SEO puede ser un proceso sencillo y automatizado, aunque requiere la inversión de tiempo y atención en el diseño y ejecución de las estrategias. Sin embargo, ¿qué pasa cuando quieres medir campañas que no son automatizadas? Si no tienes la respuesta ¡Pregunta!

Una estrategia efectiva para obtener la información es realizar encuestas en tu página web o vía personalizada (como llamadas telefónicas) para descubrir qué motivó a tu cliente a realizar la compra, así podrás verificar cuál porcentaje de ventas se debe a tu estrategia de marketing y a través de qué canales recibieron tus clientes la información.

Otra manera automatizada de calcular el ROI es utilizado por muchas compañías al momento de trabajar con influencers o páginas web aliadas y son los códigos de descuento personalizados, como por ejemplo:

“Ingresa en la página web de Atlantis University y recibe un descuento del XX%
en el Máster en Administración de Empresas utilizando el código ATLANTIS2019”

Con este mecanismo de los códigos es posible calcular el retorno de inversión por cada individuo que participe en la campaña y difunda la información con su código personalizado. Si alguno de los promotores que la empresa está utilizando no alcanza al público efectivamente se realiza una modificación estratégica y se selecciona un difusor que cumpla con requisitos como: tener una imagen coherente con los valores que maneja la compañía, confiabilidad y un target en común.
Para calcular el Retorno de la inversión utiliza la siguiente ecuación: Resta la inversión al beneficio y divide el resultado entre la inversión.

(BENEFICIO – INVERSIÓN) / INVERSIÓN

Si tu inversión en una campaña de Google Adwords es de $10 y obtienes un beneficio de $20, significa que tu ROI es del 1%. Es decir, inviertes un dólar, recuperas tu dólar y obtienes otro de ganancia.

Ahora que sabes cómo calcular el ROI de tus campañas. ¿Estás listo para evaluar tus campañas inteligentemente?

¿Por qué es importante la capacidad de liderazgo del Gerente en el Sector de la Salud?

La figura del Gerente en el Sistema de Salud posee autoridad formal dada por la confianza que su cargo representa, y el éxito de su gestión recae directamente en la calidad de su desempeño, la toma de decisiones y en las acciones más sólidas de su liderazgo.

En las organizaciones sanitarias, el liderazgo consiste en el proceso de dirigir, organizar, diseñar, optimizar, evaluar las actividades de los miembros de un grupo interdisciplinario e influir en ellos para propiciar la colaboración y la concertación; además de facilitar la comunicación y el trabajo en equipo. La meta del líder es forjar un grupo de acción comprometido con la calidad, dispuesto a lograr la visión y los objetivos de la organización. El poder de un líder radica en la capacidad de influir en los demás, matizando frecuentemente creencias, tradiciones, normas, experiencias y valores de cada organización. El líder debe ser visionario, y según JP Kotter, “el líder visionario establece el futuro, conduce a las personas de acuerdo a esta visión y las inspira para hacerla realidad, a pesar de los obstáculos”.

El liderazgo en el sector salud debe estar orientado a producir los cambios necesarios. Los líderes -dada su brillante actuación y gran energía- son fuente de inspiración para sus seguidores. El líder es el factor clave para hacer la diferencia entre el éxito y el fracaso y lograr la optimización en la calidad de la atención sanitaria.

Mayo Clinic Firma Acuerdo de Nube y Análisis de Datos con Google

Más de un millón de pacientes visitan la Mayo Clinic cada año. Dicha clínica suele ser considerada la mejor de los Estados Unidos y su centro de investigaciones se dedica a resolver los problemas médicos más complejos del mundo. Esto los convierte en un líder global en solucionar condiciones médicas complejas

Ahora, han llevado su liderazgo a un nuevo nivel. La Mayo Clinic llegó a un acuerdo de cooperación con Google para transformar las experiencias clínicas, realizar investigaciones médicas innovadoras y mejorar los diagnósticos, obteniendo, así, mejores resultados y progreso con sus pacientes.

¿Cuál será el rol de Google en el acuerdo? El gigante tecnológico usará sus capacidades en computación en la nube e inteligencia artificial para ofrecer efectos transformadores respecto a los resultados y enfoques en investigación médica.

La plataforma de la Mayo Clinic se basará en Google Cloud. Google los ayudará a crear modelos de aprendizaje automático para enfermedades raras y complejas. La Mayo Clinic espera poder compartir estos modelos e investigaciones con médicos de todo el mundo para mejorar el tratamiento y diagnóstico de enfermedades raras, complejas y graves.

“Cuando buscaban un socio tecnológico, la Mayo Clinic buscaba una organización con el talento en computación, el enfoque, y la tecnología de nube para llegar a un acuerdo con una visión compartida de entregar innovación global en cuidados médicos digitales”, dijo Christopher Ross, Oficial en Jefe de Información de la Mayo Clinic.

“Con la segura e innovadora plataforma digital de Google Cloud, podremos apalancarnos en tecnología en nube de primera, inteligencia artificial líder en el mercado y soluciones tecnológicas enfocadas en la prestación de servicios médicos, para poder enfocarnos en revolucionar la provisión de servicios médicos y cuidar de nuestros pacientes”.

El acuerdo de la Mayo Clinic con Google es de 10 años. Se espera que dicho acuerdo sea una base de transformación digital de la investigación médica. Google espera que los servicios médicos sea una de las áreas que reciban un mayor impacto del análisis de datos y computación en la nube en los próximos años.

El crecimiento esperado para el mercado de análisis de datos médicos es una prueba este impacto. Se espera que llegue a ocho billones de dólares para 2025. Microsoft, IBM y Adobe también han llegado a acuerdos con compañías médicas para usar el análisis de datos para mejorar la provisión de servicios.

Pero Mayo Clinic llegó a un nuevo nivel. Buscan transformar el cuidado virtual con diagnósticos apoyados por inteligencia artificial y mejorar exponencialmente su habilidad de investigación médica. Google, por su parte, creará modelos de aprendizaje automático para mejorar su capacidad de diagnóstico y proveer un mejor tratamiento de forma más precisa.

“Conforme la medicina acepte la innovación digital, el manejo y análisis de datos complejos será cada vez más vital”, dijo Thomas Kurian, CEO de Google Cloud. Buscamos ayudar a este centro médico líder mundial a transformar la provisión de servicios médicos para pacientes alrededor del mundo.

Considerando la cantidad masiva de data que maneja un proveedor de servicios médicos como la Mayo Clinic, un trato que les dé una plataforma de nube que integre inteligencia artificial con aprendizaje automático para analizar dicha data, les disminuirá parte de la carga. No solo hará más rápido el proceso de investigación a través del análisis de la data cruda y sin estructura que usa, sino que también reducirá costos para ellos y mejorará los resultados que obtienen tanto en la clínica como el mundo entero.

Una estructura omnicomprensiva de análisis de datos permitirá a la Mayo Clinic pasar más tiempo con sus pacientes y ofrecer mejores resultados y diagnósticos para enfermedades raras, graves y complejas y, a su vez, Google tendrá un nuevo ambiente en el que probar sus tecnologías. Una situación ganar-ganar.

Consumer-Based Management: The Newest Trends that Are Reshaping the Consumer Sector

A key part of any business is shaping management in such a way that it actually serves customers. Do you have a top-notch product? That’s fantastic. But what point does that have if you’re not focusing on your consumers and their preferences? What point does launching a new product have is your relying on pure brand loyalty? Here we’ll tell you some of the newest trends that are reshaping the customer sector in 2019 based on a study by CIL Management Consultants

Brand Loyalty is not so loyal anymore

Many first-level companies that have a strategy based on pure brand loyalty are facing enormous challenges. A good example here is Netflix, who in the first semester of 2019 relied on a conservative product and marketing approach and received a significant hit on Wall Street, especially considering the new players soon to come (Disney+, Apple+, Peacock, HBO Max). Brand loyalty is not enough to maintain costumers anymore. Modern customers have a wide array of digital tools and databases that let them compare prices, convenience, check product reviews with ease. Customers have more and more information in hand to make purchasing decisions. That means they take a much more pragmatic approach, which reduces brand loyalties.

Focus on convenience

The mentioned study discovered that in the UK, six out of ten consumers decided their lunch snack based on convenience and 94 % of gym subscribers said the most important factor to choose a gym was the location. For markets such as retail, services, and food chains, convenience is king. Finding the right spot for your business and making the business experience as comfortable as possible for customers are critical factors to consider. For example, if you have a fast-food business, being available through Uber Eats and offering easy online paying options and such may be key for many customers.

Good reviews drive purchases

Technology allows information to fly. TripAdvisor, Amazon, eBay, Yelp, and similar sites allow customers to post real-time reviews of their experiences. Bloggers and influencers are increasingly popular and, in time, many more people rely on their opinions and what they see in the sites we’ve mentioned to try or purchase a product. Experts and influencing opinions are easily accessible online for everyone.

Tribe Alignment

The study indicated that 57 % of consumers bought from own- branded clothing from their fitness providers. It is a significant number, but it less that brand worshiping of the 1990s or early 2000s. Still, it is a trend to consider: consumers feel the need to connect with quality, well-known brands.

But even this tribal approach is somewhat practical. Consumers are more likely to be loyal to a brand if it helps them show a determinate purpose. So, the brand is a means to an end: showing the consumer has a conscious commitment. Buying from a determinate brand or a particular product may show that I, as a consumer have a commitment to the environment or a healthy, mindful lifestyle, for example.

So… In conclusion

Considering these new trends in consuming are important for having an effective, costumer-based management strategy. Clients are better informed than ever on the quality of the product and the experience a brand provides, which leads them to make more practical decisions. To this end, a consumer-based strategy, putting customer’s needs and convenience in the first place is the base of any good management strategy.

Network Topology within a Business

Network Design within a Business
Tailoring Topologies According on a Budget
Byline: Ian Jackson

The thought that looms in the minds of entrepreneurs and seasoned business managers is about the cost of conducting business in contemporary times. And, the proverbial foundation of success in a world composed of computer networks and information systems is how their technological integration through network design to facilitate in developing or maintaining an organization’s competitive edge.

Network Design (Prep for Network+ Certification)

Network design involves the creation of a computer network through the interconnectedness of various devices. The Atlantis University CIT 280 course prepares students to achieve these objective in the classroom as preparation for the Network+ Certification exam. The type of positions in the workforce that is responsible for the network design are Information Technology Administrators, system engineers, network designers, network analysts, and Help desk technicians. Employers search for CompTia Network+ Certified applicants while conducting interviews for these positons.

Network Topology Defined

According to www.Techopedia.com, “Network topology refers to the physical or logical layout of a network. It defines the way different nodes are placed and interconnected with each other. Alternately, network topology may describe how the data is transferred between these nodes.” For the layperson, nodes are synonymous with electronic devices such as modems, routers, desktop computers, laptop computers, servers, and mobile devices, i.e., any electronic device connected to a computer network.

Techopedia.com further explains the existence of two types of computer network typologies described as “physical topology,” composed of the material components and hardware connections, and “logical topology,” the programmed flow of immaterial information between the nodes of the “physical topology.” To use the human anatomy as an analogy, a computer network’s physical topology is synonymous with the human brain and the physical nervous system while the logical topology as synonymous with the signals sent throughout the human nervous system causing the body to operate various functions it is designed to accomplish.

Network Topology within a Business

Since budgeting and reducing risk while remaining competitive in any industry, information technology personnel understand that network design is a resource driven scenario. There is a different typology for a different amount of resources. When to use a particular typology can be determined after the criteria is established according to the aforementioned concepts.

It is not uncommon for certain startups to have their typology limited in direct proportion to the available allotment of equity within the new business. But, it is important for network operations personnel to align both physical and logical topologies to an organization’s existing information framework.

Cloud Computing Mayo Clinic

More than a million patients visit Mayo Clinic each year. It is considered to be the number one hospital in the US. Its research center dedicates to solving the most complex medical issues in the world, which makes it a global leader in solving rare conditions.

Now, they took a step forward. Mayo Clinic has partnered with Google to transform clinical experiences, do innovative clinical research, improve diagnostics, and, thus, progress results with patients.

What will Google’s role be in the partnership? They’ll use their cloud computing and AI capabilities to offer a transformative effect over the insights in clinical research.

Mayo Clinic’s platform will be based on Google Cloud, and Google will help them to create machine-learning models for rare and complex diseases. Mayo Clinic expects to share these models and research with physicians around the globe to advance in the treatment and diagnosis of complex, rare, and acute ailments.

“When selecting a technology partner, Mayo Clinic was looking for an organization with the engineering talent, focus and cloud technology to collaborate with us on a shared vision to deliver digital healthcare innovation at a global scale,” said Christopher Ross, Chief Information Officer, Mayo Clinic.

“With Google Cloud’s secure and compliant digital platform, we will be able to leverage innovative cloud technology, industry-leading AI and healthcare-specific solutions, so we can focus on revolutionizing healthcare delivery and taking care of our patients.”

Mayo Clinic’s partnership with Google Cloud is a 10-year deal to be the cornerstone of the digital transformation of medical research. Google expects healthcare to be one of the fields where data analytics and cloud computing will have the most significant impact in the next few years.

The growth of the healthcare data analytics market shows this impact. It is said to rise to $ 8 billion through 2025. Microsoft, IBM, and Adobe have also partnered with other healthcare companies to use data analytics to improve healthcare providing.

However, Mayo Clinic took a step further. They attempt to transform how virtual care with AI diagnostics and to improve their medical research ability exponentially. Similarly, Google will create machine-learning models for them to improve their ability to diagnose correctly and provide better treatment in a precise way.

“As health care embraces digital innovation, management and analysis of complex data will become increasingly important,” Google Cloud CEO Thomas Kurian said. “We look forward to helping the renowned medical center transform health care to serve patients around the world.”

Artificial intelligence Analyses Dark Matter

TDark matter comprises most of the universe’s matter. But understanding its nature remains a mystery.

Understanding how our universe turned into what it is, is one of the most significant challenges of contemporary science. The deeper issues are mostly in what we cannot directly see: dark matter and dark energy. Dark matter pulls the universe together, and dark energy accelerates its expansion. But there’s still much unknown about them.

At least until today. A group of researchers from the Physics Department and Computer Science Department of ETH Zurich joined forces to improve the methods to approximate the dark matter content of the universe using AI, to help us understand better the nature of dark matter and the universe as a whole.

They used top-notch machine learning algorithms for cosmological data analysis. This method is quite similar to the one Facebook uses for facial recognition.

You may ask yourself how this is possible if there are no faces to recognize in the sky. Well, where Facebook uses the algorithms to find eyes or mouths, the researchers used it for the revealing signs of dark matter and dark energy.

Dark matter cannot be seen through telescope images, which means it bends the path of light rays that come to the Earth from other galaxies, what scientists call “weak gravitational lensing.” It’s a similar effect that what happens on a hot day: far-away objects seem blurred because light travels through different air layers at different temperatures.

Scientists use that bending to create mass maps that show where the dark matter is. After that, they relate the maps to theoretical predictions to find what model resembles the data. Usually, that is conducted with stats such as correlation functions that describe the relations of the different parts of the maps, but those stats are relatively limited. They are good as long as they find intricate patterns in the maps.

That’s when AI comes to the game. The lead investigator, Alexander Refregier, said that instead of creating the statistical analysis, they let the computers do it. They used machine learning algorithms (deep artificial neural networks) and taught them to take the most significant amount of information they could from dark matter maps.

How did they achieve this? First, they trained the neural networks with computer-created data, so the system knew the correct answers for different cosmological parameters. By repetitively analyzing dark matter maps, the machine learning network taught itself to look for the right set of patterns to extract a larger batch of the desired information. If we follow the Facebook’s analogy, that means the neural networks got better at distinguishing oval figures from eyes or mouths.

When the neural network is trained, it can be used to process cosmological data more effectively. Source: ETH Zurich
This AI-based analysis came up with results 30 % more accurate than those based on human-made stat analysis. The AI analysis is an enormous improvement considering that to obtain the same accuracy with human analysis would require an increase of telescope images that would double observation time and costs.

After training the neural network, they used it to analyze real dark matter maps and found it allows them to extract much more information from the data than before.

Now, as a next step, the ETH Zurich research group is planning to use their method to larger image sets, like the Dark Energy Survey. Likewise, they’ll feed the neural network with further cosmological bounds and enhancements such as details about the nature of dark energy.

The ETH Zurich research group, comprised of physicists and computer scientists seem to have opened a new pathway for AI and IT in general. The possibilities of expansion in the cosmological field are simply infinite.

Airbnb will go public and here we will tell you how to become a partner.

The worldwide rental company announced that in 2020 it will go public on Wall Street.

Airbnb is well known for its multiple accommodations adapted to the needs of each user, since it works both to live deluxe experiences and to travel with a limited budget, which is the reason why it has gradually become the main option of travelers when it’s time to book and choose your place of stay in different countries of the world.

Airbnb has demonstrated its success with numbers, the company said it had revenues of more than 1,000 million in the second quarter of the year and for two years the financing of the organization reached $ 31,000 million, however, they haven’t reported if the sum has represented for them gains or losses yet, although many investors worldwide already have their eyes set on the company’s shares. They also announced that they exceed seven million ads in more than 100,000 cities around the world. Even so, they still haven’t decided their entry in the stock market or explained how the distribution and sale of shares on Wall Street will be.

Are you still clueless about how it works? Keep reading and we will let you know how to buy a partnership in a company that opens its doors to the public.

But, first of all… Do you know what an action in a company is?

It’s a unit of ownership that can be put up for sale to investors. The total value of the company is divided into units of the same size. Each of the units is known as action. To contextualize this, if a company is worth 200 million dollars and issues 100 million shares, each share has a value of $2. When the value of the company fluctuates, so does the price of its shares. The investors who buy shares in a company are hoping to increase in value, allowing them to sell the shares at a higher price.

However, it’s very important to be careful with the hasty decisions, a clear example of this happened this year with the well-known transport company Uber, which has acquired an unquestionable success, which is why it decides to go public. To start selling actions, they decided to share at a very low cost and only to his workers, after that, then opened the doors to the rest of the interested shareholders.

What happened after?

Uber was a promise and a secure investment for lots of people but, as the company made the decision to go public, they also fired a total of 435 employees, 8% of its staff. After making his Wall Street debut, three of the Uber board members have resigned, including the marketing director. These unfortunate events resulted in the fall in the value of their shares by 7.6 percent on their first day of public negotiation in May.

1. Evaluate the market, the company news and projections of the same.
2. Use an investment simulator for a while until you are already acquainted with the system
3. Open an account in the broker of your preference and start investing.

What is Network Operations? & Best Practices

Network Monitoring:

Nearly a century ago, mailroom employees could be found pushing a cart stuffed with “snail mail,” delivering it throughout the company within a monolithic downtown building.

This form of communication is still current today with bicycle couriers as an option for safely delivering hardcopies of important time sensitive documents between individuals or organizations, email has replaced the need for such personnel. However, maintaining information security over cyberspace remains just as important as with hand delivered mail. Network operations involves monitoring information travelling over computer network systems with the purpose of maintaining an organization’s functional integrity while securing important information.

Faster communications through email increases the rate of how business is conducted around the world. Waiting for handwritten information to survive high seas journeys as a form of two-way communication required surviving natural phenomena such as storms and malicious parties such as pirates. Through email, individual parties can evade the interference of storms much of the time, but digital pirates occupying cyberspace, posing a threat to network security in the intangible software landscape maintained between connected hardware over landmasses.

The significance of network monitoring during contemporary times is that it allows an organization to operate efficiently. With a shortage of information technology personnel in the workforce, the potential for an individual to become a network operations analyst or a related position is an opportunity to seized. The additional benefit of pursuing this at the present time places that individual ahead of the laggards in society, those who are behind the times.

The menial and the mundane daily communication between colleagues and associates are conducted through email. And, network monitoring, as a part of network operations, requires that even these forms of traffic over the computer network remain secure no matter how insignificant they may appear. Hackers engage in a form of cyber eavesdropping, studying a target victim prior to initiating a cyberattack that can disrupt an organization’s operations with malicious programs or steal sensitive information, holding it for ransom.

Incident Response:

In order prevent cyberattacks from hackers (modern day pirates), incident response becomes important. Incident response is a vital activity regarding network operations within an organization. When devices connected over a computer network malfunction, either naturally or due to outside interference by hackers, an organization’s efficiency is negatively impacted. Therefore, incident response employees must travel through a building on daily basis ensuring that tasks are handled in a timely manner. With timely incident responses handled by employees who enjoy the challenge and who love to remain mobile as opposed to stationary lock-down behind a desk, an organization can maintain its overall efficiency.

Communications Management (Email, voice, & video):

Some of the duties of communications management employees have replaced the “security” part of the internal mailroom courier while email handles the delivery of information within an organization. Furthermore, communications management employees play a vital role in maintaining an organization’s internal and external communications devices. Additionally, by maintaining personnel accounts and equipment helps personnel within an organization’s computer network to work more efficiently and more effectively. This technological way of managing these activities within a computer network allows for an individual to

As time progresses, the organizational layout of a company may alter once again to accommodate the challenges it faces regarding maintaining secure delivery of its information. And, the current positions may be replaced just like the mailroom courier.

HungMeng OS: Todas las características que conocemos hasta ahora.

El que no innova, no gana. Este es el lema de los grandes de la tecnología y Huawei sabe exactamente cómo lograr destacar en el mercado de los teléfonos inteligentes.

Huawei es, sin duda, uno de los gigantes de los teléfonos inteligentes, hasta ahora, ocupa el tercer lugar en ventas a nivel mundial después de Samsung y Apple, primer y segundo lugar, respectivamente. Aún con su bloqueo comercial en los Estados Unidos. La marca de teléfonos inteligentes, conociendo a sus rivales y el veto impuesto por Donald Trump, ya tenía entre manos una estrategia clara y concisa que era la de desarrollar y traer al mercado su propio sistema operativo: HongMeng OS, que en este momento se encuentra en pruebas en más de un millón de dispositivos. Y aunque en la actualidad Donald Trump ya ha levantado dicho veto y Android ya pueda hacer negocios con el gigante Chino, Huawei no se detiene y anunció que probablemente para otoño o, a más tardar, la próxima primavera, ya el sistema operativo llegue al mercado.

¿Cuáles son las características que se han
revelado de HongMeng OS?

• • Es compatible con todas las aplicaciones de Android
    A raíz de la preocupación de la directiva de Huawei por la dependencia hacia el software de Android (Google), en 2012 surgió la idea de que el nuevo reto de la compañía sería crear su nuevo sistema operativo como respuesta a la pregunta “¿Cómo podemos hacer frente al éxito de Android en el mundo?”, se tomó la decisión y se mantuvo en secreto. Sin embargo, el mercado ha cambiado desde 2012 y, como la compañía ha tenido un crecimiento exponencial desde la fecha, posicionándose entre las más vendidas a nivel mundial, ahora busca también que HongMeng OS pueda descargar y ejecutar normalmente las aplicaciones de Android incluso en su propio sistema operativo.
  • Tiene mejor funcionalidad a nivel de seguridad para proteger los datos y la información personal
    Otra de las características que señalaron es que, tras todos los escándalos de seguridad que han ocurrido los últimos años y, en vista de la desconfianza que presentan los usuarios a la hora de elegir sus teléfonos por considerar toda esta tecnología invasiva, han hecho su sistema operativo con una considerable mejora a nivel de seguridad y protección de los datos privados de cada usuario, lo que pone la balanza a su favor tomando en cuenta lo anteriormente planteado.
  • Por ahora, ya ha alcanzado 46 acuerdos comerciales con operadoras en el mundo con tecnología 5G
    La tecnología 5G está más cerca que a la vuelta de la esquina y a partir del año 2020 se prevé que será común encontrarla en diversos sectores como telefonía, automóviles, salud y energía. El Internet de las cosas va en ascenso y estos nuevos avances son claves. Huawei lo sabe e implementó dicha tecnología sin pensarlo dos veces y, según un comunicado de la compañía, se convertirán en el primer proveedor de 5G con presencia en 170 países.