What about Walmart’s e-commerce strategy?

Walmart’s e-commerce strategy has been widely perceived as a successful one, but it hasn’t been able to get even close to e-commerce mammoth, Amazon. Specialists agree that one major issue is that Walmart’s e-commerce is based mostly on groceries. Similarly, there’s one key issue that the company needs to address: the clash between physical sales and e-commerce.

Here we’ll go through the challenges Walmart is facing in its e-commerce strategy and what is it doing to overcome them.

Leaving the comfort zone

Walmart saw a 41 % e-commerce growth in the third quarter of the year, which was the best quarter of the year for them. Most of it came from groceries.

Even as these are good results, there’s a need to do better. GlobalData Retail noticed that the company saw a 5.4 % operative income decline.

How to improve the outcomes? By raising e-commerce sales in non-groceries. The company says it will focus on two areas to improve sales: home and fashion as they have the best potential for the retail mammoth to get new clients. The greatest burden Walmart faces is how people see it.

Most casual customers only see Walmart as a place to buy groceries and cheap products, but don’t see it as a place where they can find quality.

Still, results are generally positive and the company seems to go the right way to overcome them.

Which brings us to our next issue…

The clash between cultures

Walmart has kept its physical and e-commerce operations separate which has created power struggles between managers at both sides of the company. This is a clear issue to address.

Doug McMilllon, CEO of Walmart is attempting to turn the company into an “omnichannel retailer,” a way to say they’re trying to integrate both areas in such a way they can please customers whenever, wherever, and whoever they shop: they key is to offer a seamless experience for customers.

This is key for Walmart as Amazon takes 40 % of all e-commerce money in the US and is starting to move to take Walmart’s spot as top grocery e-commerce provider and Target’s strategy of opening smaller stores in large, urban areas, is bringing results. Smaller competitors such as Dollar General and Aldi are offering lower prices than Walmart. This means the retail giant is taking heavy fire on all fronts.

The good news? They’re holding on. The bad news? They have to adapt to keep it so.

Part of it is integrating both businesses into one, standardized strategy to offer a top-notch experience for clients. These processes are usually tough but necessary as any successful company must innovate and change constantly. It’s harmonizing two different mindsets: physical merchants prioritize profit per item while online merchants focus on giving the most precise product listing details.

In conclusion, Walmart is facing some serious challenges in its e-commerce strategy. We can’t say they’re not being successful because numbers say otherwise, but there are areas for improvement. Strong leadership is necessary to lead the company through the profound cultural changes it has to go through. Also, it’s needed so the company can change its image and increase its non-grocery sales.

Why is big data the future of banking?
The Wells Fargo case

As more and more financial operations go digital, banks and financial providers cannot stay back. But with greater technology and optimization it also comes greater responsibility, security-wise. But data analytics can help the banking sector offer better results in investment and other areas. Here we’ll let you know why many banks are turning to big data using one particular successful case, Wells Fargo.

Let’s go through the basics

Big data and data analytics is the most crucial channel of innovation in the investment banking industry. Why? Because it brings with it a wide array of possibilities: it can improve customer experience, personalizing it; it improves service efficiency, and aides making vital business decisions. In a market such as today’s, the burden of rising costs and volatility, companies can use data analytics as a leverage to have better knowledge of the market and for its particular needs.

But, in general, they need to approach third parties. Investment banking companies usually come up with difficulties on how to analyze the data they manage and its performance. So, big data answers to three main issues financial providers face: it helps them optimizing internal processes; improving cybersecurity, and thus, reducing risks; and providing enhanced visibility to daily operations. This means using big data helps them to track their customers’ behavior and predict the best options for them, and let them provide them tailor-made products to meet their necessities.

How has Wells Fargo used big data?

Wells Fargo is the world’s fourth largest bank and it went through a massive change last year as it tried to transform the way the bank approached its data by centralizing it. The bank did this to improve their procedural efficiency, improve consumers’ experience, and be able to comply with the complex regulatory requisites financial companies face.

The plan was initially for three years, but just a year into the plan the bank is already seeing its fruits. They are leveraging the data to improve efficiency, use the data to predict future threats, mitigate their risks, and personalize customer experience. They are using AI to enhance personalization for customers and use machine learning algorithms to have a better understanding of the customers’ interactions with the bank platform. Also, both AI and machine learning are being used to improve risk and fraud detection and compliance.

Usually data is scattered all around an organization in different environments and platforms. What Wells Fargo is aiming is to organize the data and put it into one place (hence, “centralizing”) to control it a standardized, efficient, and secure manner.

What are Wells Fargo plans for the next two years with AI and machine learning? To standardize and automatize most of its model development processes to continue striving in leveraging of big data for the company.

In conclusion, Wells Fargo is the best case of how a concerted strategy of big data analytics can help a company improve its processes and optimize customer experience through AI and machine learning.

Operations Opportunity Outlook

Byline: Ian Jackson    November 1, 2019

Many “Career Day,” events where parents discuss the aspects of their professions to young students, are designed to inspire children by exposing them to a variety of professions, broadening their horizons. Additionally, the understanding conveyed that the future promises a stable career and a purpose within society. It is safe to infer that the members of the current generation did not expect to change professions as much as they have when they were in elementary school. However, there are many people who recognize that in order to make a living wage in the future, they are required to embark upon a quest to gain technical skills. These decisions are mainly being made by a generation that recollects the “computer malfunction” scare as the new millennium approached (Y2K), followed by the Destruction of the World Trade Center on September 11^th of 2001, followed by the United States invasion of Afghanistan and Iraq, and the Housing Market Crash of 2007. As society progresses further into an era where technological advancements in the field of Information Technology is becoming the foundation of success for organizations, it behooves individuals to add technical skills to their personal skillsets and transition to the Network Operations field.

The necessity for gaining technical skills can help prospective employees to stand out in the job application process. This differentiation is necessary as businesses begin to upgrade into organizations heavily supported by technologically based operations. Skills such as computer networking, computer programming, and cyber security are becoming a necessity for companies. Also, with automation, the replacing of human jobs with machines, people must realign themselves with these changes within society in order to remain employable. In other words, lacking technical knowledge and skills to operate the new types of machine can render someone unemployable.

According to a Forbes article written by Kaytie Zimmerman entitled 4 Reasons To Make A Career Pivot To Tech In 2017 discusses how “…many folks who are making a successful pivot into tech are already employed elsewhere and have a college degree in a non-related field” and how “Further, even industries that have traditionally not been related to tech employ technical staff, as most companies do not thrive without cutting edge tools.”

The United States Bureau of Labor Statistics website mentions how “Most employers require network and computer systems administrators to have a bachelor’s degree in a field related to computer or information science. Others may require only a postsecondary certificate or an associate’s degree.” Furthermore, its mentions that “Employment of network and computer systems administrators is projected to grow 5 percent from 2018 to 2028…” Therefore, those currently making a career transition to computer science and information technology fields can expect to be ahead of their peers before it reaches critical mass.

The importance of Network Operations is paramount since it involves digital asset protection. Company owners who place their trust in the expertise of network operations professionals benefit from the logical processes involved in assembling a computer network. As these professionals monitor a company’s computer network, they also periodically run tests within it to ensure that it is secure from hackers.

However, business owners and company managers have found it difficult to understand the lingo of information technology professionals. There are times when the vernacular between business management and information technology professionals “bypass” each other with assumptions that the parties are in agreement. As each attempts to ascertain each other’s expectations and the realities involved in troubleshooting initiatives, the use of the Information Technology Infrastructure Library (ITIL) becomes important to remain on the same page.

The Network Operations Program at Atlantis University prepares students for certifications in areas such as Network Plus and Cisco through hands-on program curriculum from instructors with industry experience. The Information Technology content covered in the coursework include Technical Support (Cisco ICDN1 Certification), CIT 282 Advanced Network Administration (Cisco ICDN2 Certification), CIT 281 Network Administration, and CIT 283 Troubleshooting, CIT 280 Network Design (Network+ Certification). The Network
Operations Program presents an opportunity for those desiring to beat the crowds to the emerging technical job market.

As the transition to a technologically savvy society approaches, those whom are currently making the adjustments in their skill-sets by enrolling in technological courses will be prepared for the future technological job market.

E-Commerce: 3 trends to keep an eye on for the rest of 2019

E-Commerce is about to hit the 15 % mark of all retails in the US. E-Commerce in North America grew 16 % in 2018, passing $500 billion in sales.

The way we discover, investigate, pick, and purchase goods is a 24/7 process in both retail and business-to-business e-Commerce. The customer process is not exclusively physical but also increasingly digital.

Having a successful e-Commerce strategy is an ever more vital element for businesses today. What have been and will be the upcoming e-Commerce trends any company has to be aware of?

Business-To-Business e-Commerce growth

E-Commerce analysis usually focuses on retail and ignores the fact that b2b e-Commerce is mammoth. They are generally conducted at a generally high level of transactions between companies on all fronts, raw materials, mechanical parts, and more.

B2B e-Commerce is particularly customized. They have profoundly varied payment methods and prices, which have forced a significant part of b2b commerce to operate outside of standardized payment paths.

However, many companies were aware of this issue and saw an opportunity. They saw that even though they were not suppliers in the strictest sense, they were performing sorts-of-b2b operations and saw a chance to dive deeper into that type of commerce relation. Thus, they dedicated to solving many of the complexities and particularities of b2b commerce, promoting pricing transparency, and improving customer experience by optimizing response times.

Optimizing Customer Experience

Commerce is as personalized as it ever was before. Tailor-made customer experience is essential for offering a top-notch e-Commerce platform. Consumers are deeply socially-conscious: they want to know if the product may be organic, recyclable, for example. But they also wish profound product experiences, not generic presentations.

A generic, impersonal presentation means the business is not acknowledging their customers’ uniqueness and concerns, which will make them run away to the competition.

Nike offers 360-degree views of their products, A.Lynn offers customized-fit for their products according to body types that go beyond S, M, L, XL, and such standardized sizes.

This is not beneficial only for the customer. A better view and personalization of the product brought, as a result, a less than 1 % return rate for A.Lynn.

Influencer marketing usually serves this end, too, especially with teens and young customers because they can say, “Hey, I wear the same brand and have the same product than X influencer,” and they trust their recommendations.

The way product information is exposed (description, features, specs, images) is as vital as the product itself; without the proper information, e-costumers will not risk buying a product they don’t actually know.

Sell exclusivity

When a product says “limited edition,” something pops in a customers’ mind. Promoting exclusive features in a product gives the client a sense of urgency and makes him or her pay more attention to the product.

A perfect example of this is Supreme. You can see long lines outside of Supreme stores whenever a new “exclusive” apparel line appears, almost every time at astonishingly high prices.

This is what marketers call brand power: the way a brand’s level of exclusivity can stimulate consumer’s purchasing decisions.

How can small brands increase the way consumers perceive their exclusivity? A combination of influencer promotion, smart marketing, and client attention improving personalization, and social awareness that shows the ethical features of your products may help a ton.

 

E-Commerce significance grows non-stop and is a space that can help small brands to compete with legacy brands and thrive. But e-Commerce isn’t just offering your products in Amazon, or even on your webpage. E-Commerce is mainly a strategy, a way to increase sales, significance, and customer loyalty for your brand.

Data Security: How to protect yourself from vulnerable open-source software?

Open-source software has flourished in company systems. This delivers many advantages as it saves time and money for developers but also poses security threats. Not many companies and organizations track and maintain their OSS inventory, which leads to concealed seams and flaws in the system, which are exploited by hackers.

So, the main challenge for security teams is staying on top of the system flaws as they find them.

How to protect your data from vulnerable open-source software? Here we’ll give you a few tips that may help.

Create an open-source software inventory

The first step to protect your OSS is to make an inventory of your open source components and classifying them considering their security risk levels. Some tools allow you to track the security status of the elements, so it’s a good idea to make use of them.

Avoid risks

There are product-building components with known vulnerabilities. Unless they are necessary, the best way to proceed is staying away from them. This means implementing vulnerability-detection automated policies that make the system fail when a developer tries to write down a vulnerable code.

Rely on automated solutions

As OSS is widely used across the industry, it’s impossible to keep track of them manually. Security teams need digital solutions that track their OSS in their inventory so they can focus on monitoring vulnerability databases to receive a heads up when they found new flaws.

The best-known automated solution for vulnerable OSS is Software Composition Analysis (SCA) programs such as WhiteSource, which were designed to help your security game being a step ahead of hackers. What’s the cost of not using an SCA to protect your OSS? Being a good candidate for turning into the next Equifax.

Monitor your risk exposure and implement automated patching

Many organizations spend tons of money on hypothetical threats, while parts of their systems are outdated and may have many flaws that increase their security risk and are easily accessible for cybercriminals.

Cybercriminals will always look for the weakest parts of your system, which are usually outdated open-source software, and exploit it. This is why automated solutions, including a sound patch management system is critical.

Prioritize your testing and protection processes based on the higher risk levels

Once you know all of your digital assets thanks to a thorough inventory and have an automated risk assessment and protection system, including a Software Composition Analysis program and automated patching, you can take the next step. It’s essential to maintain a constant safety monitoring of all of your OSS to be able to quickly identify possible new threats and vulnerabilities in the system to be one step ahead of hackers.

Conclusions

As open-source software is increasingly common due to the cost-efficiency it provides for organizations; developers must be aware of the security risk that comes with using it. Maintaining a complete inventory of your OSS with a classification of their security risks, and implementing automates solutions like SCA, and automated patching are vital for keeping your systems working and safe.

Why is organizational leadership so vital when you shake things up?

Businesses always have to go through phases of profound changes that shake things up from top to bottom. This may be due to a large number of reasons: increasing competition, legal changes or adapting to the newest trends in the industry, changes in the business model, and many others. Usually, these phases are defining moments: the future of the business is usually at stake.

One of the main elements that determine an organizations’ ability to adapt and make internal changes is its leadership. Here we’ll discuss the degree of importance leadership has to implement organizational changes.

Organizations exist in a dynamic environment: they have to adapt to constant changes in legal provisions, client preferences, technology, stiff competition and much more. This means that deep internal changes are necessary from time to time to be able to overcome and take advantage of the environment. Leaders have the responsibility to identify when their organizations need to change and what particular changes they need to implement. If a leader does not welcome change, he or she is not a leader but a mere manager, an operator. The ability to know when to initiate processes of change in organizations and how to conduct them is one of the major challenges leaders face.

There are three main globally-accepted premises when discussing organizational change: First, it is constant; second, leading it is one of the most difficult tasks a leader faces, and third, the large majority of organizational change plans fall short from their purposed objectives.

Let’s focus on that last point. Why does this happen? There are many reasons. Resources are usually thin, there are contradictory competing priorities in a zero-sum game for resources (money, personnel, etc.), they implicate learning new systems and processes, they produce fear and fatigue, and executives face problems they’re not accustomed to.

As you may notice, aside from the first two, most of the reasons why organizational leadership fails to implement change are mostly psychological. This means the leader needs a good deal of emotional intelligence to lead the boat to a safe harbor during these periods.

A determined mindset to thrive during organizational overhauling needs diverse elements. First, leadership alignment on how to execute the plan, which leads to a proper articulation of the changes an organization, needs to change.

After this first step, the leadership must connect with the team on an emotional level to be able to manage periods of stress and fear. People usually reject change at first, especially when they face issues they have never dealt with.

When you maintain good communication with the rest of the team about your vision, the necessity to adapt and the plan, and you connect with your team, you increase accountability and maintain trust as you are seen as a reachable and transparent leader.

So, to conclude, and after showing the significance of organizational leadership, there’s one key takeout from the relationship between the leadership and times of change: leading profound changes in a business always begin with a mindset change because it means that the organization needs to take resources from one area and move it to another, which is generally met with resistance.

Cloud technology continues its expansion: IBM launches the first financial-specific cloud with Bank of America

IBM announced it built the first financial services cloud in a deal with Bank of America.

This is IBM’s first cloud dedicated exclusively to a particular business, and the first financial services-specific cloud technology in the world. Why do financial services need specific cloud technology? Due to its particularly high and unique regulatory and security standards.
“By setting a standard that addresses the concern of hosting highly confidential information, we aim to drive the public cloud to a safety level that is unmatched,” said Cathy Bessant, chief operations and technology officer of Bank of America.

Bank of America has tried to improve its cloud computing capacity in the past few years, which has led it to cut down its number of servers from 200,000 to 70,000 and its data centers from 67 to 23, which has resulted in a $2 billion annual saving. This deal is the next step of a seven-year old quest with cloud computing to improve security and privacy of its customers while creating a market-specific solution for financial organizations.

Why is cloud computing so important in the financial sector? Because more transactions, especially long-scale transactions are becoming digital, thus, there’s a vital need: that the financial services provider’s platform is able to keep the data safe, prevent data leaks, and pass information swiftly, all of which cloud technology helps to improve.

Still, many people seem to feel that cloud technology is not safe. For example, Capital One had a huge data leak earlier this year, which led many to ask if third-party cloud technology was safe enough for banks. The deal between Bank of America and IBM aims to answer this situation offering a personalized cloud for the financial industry and its particularities.

“The financial services-ready public cloud has been designed to help address the requirements of financial services institutions for regulatory compliance, security and resiliency. This will help financial institutions transact with technology vendors who have met the platform’s requirements. It is the only industry-specific public cloud platform that can provide preventative and compensatory controls for financial services regulatory workloads, multi-architecture support and proactive and automated security, leveraging the industry’s highest levels of encryption certification,” said IBM in a statement.

IBM’s cloud will allow ISVs and SaaS providers to emphasize their core products to financial organizations as they don’t have to worry about controls or security, which are put in place by the banking-specific cloud.

“This is one of the most important collaborations in the financial services industry cloud space,” said Cathy Bessant, chief operations and technology officer, Bank of America. “This industry-first platform will allow Bank of America to use the public cloud, putting data security, resiliency, privacy and customer information safety needs at the forefront of decision making.”

This deal opens a new space for cloud computing as it’s definitely not going to be the last. It will allow financial organizations to have the chance of evaluating and complying with the security standards that they need.

Brechas en la Seguridad de Datos: Cómo proteger tu Infraestructura Informática de Almacenamientos en la Nube

Las compañías cada vez entienden mejor la importancia de la protección de datos. Algunas estimaciones afirman que la infraestructura informática no protegida alcanzará los 6 millardos de dólares en 2021 y cada brecha en la seguridad de datos cuesta, en promedio, 3.92 millones de dólares, lo cual es preocupante.

Pero las compañías se están ocupando de eso. Una de las causas más comunes de brechas de data son los almacenamientos de nube mal configurados. ¿Cómo prevenirlos? Te daremos algunos consejos sobre cómo proteger tu data de este problema.

Primero lo primero, ¿qué es un almacenamiento en la nube mal configurado y por qué importa?

Los incidentes de seguridad que involucran almacenamiento sin protección ocurren a diario. Un estudio de Thales y Ponemon reveló una estadística preocupante: la mitad de las organizaciones no encriptan o tokenizan información sensible en la nube para protegerla.

Una encuesta de Fugue también tuvo descubrimientos preocupantes. Después de encuestar a 300 profesionales de la informática, descubrieron que, en promedio, los equipos informáticos reportan 50 malconfiguraciones al día, que solo se revisan una vez al día o con menor frecuencia. Esto puede llevar a brechas de datos.

Una mala configuración significa que partes del servidor público en la nube, como el almacenamiento, experimenta un problema en su configuración que lo hace susceptible a una brecha. Esto es un problema altamente frecuente.

¿Por qué? Fundamentalmente porque la mayoría de las bases de datos de nube vienen sin seguridad o control de acceso integrados, lo que significa que deben ser agregados adicionalmente, lo que puede ser pasado por alto por el equipo informático, o puede llevar a que haya costuras en el sistema.

Muchos profesionales de la ciberseguridad creen que las compañías que proveen servicios de nube se encargan de la protección de datos, lo cual es falso, al menos legalmente. Muchos negocios no saben esto, los que los lleva a confiar en que el proveedor protegerá su data lo que lleva a brechas y costos adicionales excesivos.

¿Qué puedes hacer para prevenirlo?

Primero, debes comprender que la configuración es un aspecto vital de la seguridad. No es opcional ni adicional. Es totalmente necesario. Después de esto, lo mejor que puedes hacer es usar un software de seguridad de un tercero que te permita revisar tus configuraciones constantemente. Esto te permitirá no depender de lo que la nube dice porque te da una alerta independiente. Por último, una buena manera de probar la fortaleza general de tu configuración es usar auditorías externas de seguridad para garantizar que todo funcione adecuadamente.

Este proceso en tres partes no falla si se aplica correctamente. Pero hay un par de medidas adicionales que podrías tomar. Primero, es bueno que mantengas un catálogo holístico y actualizado de tus herramientas digitales. Tienes que monitorear, clasificar y dar un nivel de riesgo a todo el software, data, usuarios y licencias que tienes: no puedes proteger lo que no sabes que tienes.

Por último, una práctica recomendable es priorizar riesgos y amenazas entre las pruebas de seguridad. Cuando conoces todas tus herramientas digitales y sus características, puedes probarla efectivamente, incluyendo pruebas de penetración respecto a tus aplicaciones web y APIs más importantes.

En conclusión

La intersección entre seguridad de datos y computación en la nube es enormemente compleja y hay altas probabilidades de error humano. Esto significa que es fundamental tenerlo todo bajo control. Puesto que las brechas de datos son cada vez más comunes y costosas, nunca se invierte demasiado tiempo y dinero en proteger tus datos de malconfiguraciones y brechas en la nube.

Desarrolla tus competencias profesionales para administrar la implementación, el desarrollo y el mantenimiento de la información y los servicios del sistema, gestionando la seguridad de la información para optimizar los procesos de cualquier organización en nuestra Maestría en Tecnologías de Información. Haz click aquí para comunicarte con un representante Atlantis. Recuerda preguntar si eres elegible para una de nuestras becas.

Campañas de Email: Punto clave par a tu
estrategia de ventas

Según Radicati Group, una firma de investigación tecnológica de mercado, para el 2020 la cantidad de usuarios de correos electrónicos alcanzará más de 3 mil millones de personas, una cifra que comprueba la importancia de las campañas de mercadeo digital para cualquier organización.

Si términos como mercadeo digital, (digital marketing/email marketing en inglés) todavía son un poco desconocidos para ti, es importante que entiendas que una campaña de Email Marketing debe ser una prioridad en el momento de invertir en la promoción de tu marca, tus productos o tus servicios. El Email Marketing se ha convertido en uno de los grandes generadores de ventas, reconocimiento y posicionamiento de marca gracias a sus números prometedores y a la posibilidad de llegar al segmento de usuarios que pueden estar interesados en tu producto.

Esta herramienta se posiciona como el tercer lugar en la escala de generadores de ventas por internet, por debajo de la búsqueda orgánica (que ocupa el 2do lugar), es decir, la búsqueda que hace el usuario directamente del producto o servicio que le interesa en buscadores como Google y otro factor catalogado como “desconocido” que ocupa el primer lugar. En ese orden de ideas, casi que se podría decir que el Email Marketing ocupa el segundo lugar de generadores conocidos de ventas y, por si fuera poco, es sabido por las empresas que lo manejan que ofrece un 4,400% de ROI cuando se utiliza de la manera correcta.

El email marketing es la mejor manera de hacer contacto con tu audiencia y es sumamente efectivo al momento de concretar ventas. Sin embargo, a pesar de que es tentador y sencillo enviar correos masivos ofreciendo tus productos o servicios, hay que tener cuidado y ser inteligentes con la forma de hacer los envíos de información.

Entre las campañas de correos electrónicos que puedes utilizar para enamorar a tu audiencia, sin ofrecer directamente la venta, puedes encontrar:

1. Correo para dar la bienvenida a la comunidad: Quizás no lo sabías pero, según la agencia WordStream, los correos de bienvenida generan un 320% más ingresos que el resto de los correos.
2. Enviar correos automatizados: Puedes ofrecer descargas de un e-book, un webinar, el boletín de noticias, tips e información de interés para el usuario.
3. Regalos de agradecimiento: Encuentra servicios, información o productos que supongan un muy bajo costo para tu empresa y que resulten de gran valor para tus clientes. A todos nos encantan los regalos, imagina una forma de dar el primer paso y verás resultados a muy corto plazo. Es regalar para vender.

Cuando planees una estrategia de email marketing es importante que dejes de pensar como vendedor y empieces a pensar como consumidor. ¿Qué se necesita para que una marca te enamore y te fidelice? ¿Qué tipo de promociones estás dispuesto a seguir y pagar?

Los usuarios que tienen relaciones con distintas marcas a través de correos electrónicos gastan un 138% más que las personas que no reciben ninguna promoción por correo electrónico.

Ahora que sabes que la mayor parte de la población mundial estará usando email en el 2020, y que este es uno de los mayores motivadores de compra por internet, ¿quieres aprender más sobre el tema? Haz click aquí para comunicarte con un representante Atlantis y conocer más sobre nuestros programas de Negocios y Mercadeo y amplía tus conocimientos con casos prácticos y profesores activos en el área. Recuerda preguntar si eres elegible para una de nuestras becas.

La administración hospitalaria ejercida bajo la contribución de la programa neurolingüística

El resultado de las relaciones recíprocas orienta a las organizaciones actuales hacia la búsqueda de una disciplina que contribuya a optimizar el desempeño laboral de sus gerentes y del personal bajo su liderazgo. Este aspecto incumbe a la programación neurolingüística (PNL), que trata de comprender las realidades psicológicas observables en el comportamiento, es decir, como se comporta y reacciona una persona ante determinada circunstancia. Esta es una herramienta de efecto positivo en ambientes organizacionales que necesitan mejorar la eficacia y la eficiencia del personal adscrito a la organización.

Las técnicas de PNL permiten la transformación de los individuos, y son aplicables a toda la formación profesional y son capaces de lograr mejoras significativas en el comportamiento. En las técnicas más conocidas y efectivas podemos encontrar por ejemplo El Anclaje, que consiste en un proceso mediante el cual un estímulo externo-sensorial se asocia con una conducta deseada: El Reencuadre, que establece un contacto o la manera de percibir algo, situándolo en un marco o contexto específico. Se refleja cuando un individuo ante una imagen negativa de una situación puede sustituirla por una experiencia positiva y sublimarla hasta extinguir lo negativo; y El Rapport, que hace referencia a la vinculación entre dos o más seres humanos, a la sintonía psicológica y emocional que se necesita para que puedan producirse cambios en alguna de las partes, o en las dos.

El empleo de estas técnicas genera transformaciones conductuales en los profesionales, orientándolos hacia una gestión integradora, y por tanto, efectiva y sostenible. Es por eso que muchas organizaciones han obtenido éxito con la aplicación de estos principios relacionados con la Programación Neurolingüística, y que por supuesto, también puede tener efectos muy provechosos en las instituciones hospitalarias que las implementen.

La Maestría en Gerencia de Salud de Atlantis University proporciona los conocimientos, habilidades y destrezas para el ejercicio de funciones empresariales analíticas, comunicativas y tecnológicas, que ayuden al profesional a gestionar efectivamente los recursos propios de las dinámicas propias de los sistemas de la salud. Haz click aquí para comunicarte con un representante Atlantis. Recuerda preguntar si eres elegible para una de nuestras becas.