Upon completion of the Business Administration Bachelor Degree with a concentration in Digital Marketing, students may seek employment in business, government, or a variety of industries where a range of general business skills are needed. The graduate of this program will have the skills to:
- Design and implement strategies and business plans that allow organizations to identify opportunities and create sustainable competitive advantages.
- Be a transformational leader in business, government or industry organizations, generating a vision of global reach in companies.
- Constantly optimize the use of resources and capacities of organizations for the fulfillment of objectives and goals.
- Undertake business plans that respond to personal, social and business needs.